This course allows you to learn about and develop some technical knowledge regarding the characteristics and specificities of accommodation management (AM) in hotels.
Semestral
1. Introduction
1.1. Introduction to accomodation management (AM)
1.2. Strategy definition and strategy in hospitality
2. AM models
2.1. Basic language and AM concepts
2.2. Key performance indicators in AM
2.3. Components of the SNC & USALI systems
2.4. Profit & Loss Statement and ROI
3. Accomodation - functional organization and prodedures
3.1. Hotel unit functional organization
3.2. Reception - Front Office e Back Office
3.3. Housekeeping - room division management and laundry management
4. Strategy formulation process in accomodation
4.1. Context analysis
4.2. Strategy factors selection for decision making
4.3. Pricing and strategy implementation
5. Management control
5.1. Acomodation programs, plans, budgets and procedures
5.2. Business plan preparation
6. Visits to local Resorts
At the end of the UC students should know the hospitality industry's accommodation management (AM) characteristics and specificities. Know the main tasks in the AM, specifically, front office, back office, room division, and laundry. Know the SNC and USALI systems components in the AM, namely, philosophy, structure, and arrangement. Discuss the strategic process in the AM. Design/project a business plan related to the AM.
Mandatory
The methodologies are used for expository presentation of theoretical frameworks. Participatory methodologies to analyze and solve exercises, case studies, handouts, and reading. While active methodologies for conducting individual and group.The continuous assessment will be achieved through one intermediate test with a weighting of 40%, a visit report with a weighting of 20%, a working group with a weighting of 30%, and 10% for class participation. Students who do not obtain approval or have not been subjected to continuous assessment are subject to final assessment achieved by conducting a written examination (100%).
Português
Não
Abranja, N., Almeida, A. E. e Almeida, M. (2020) Gestão Hoteleira, O produto, o serviço e as técnicas. Lidel, Edições Técnicas.
Abranja, N., Almeida, M. & Almeida, A. (2019). Gestão do Alojamento, Receção e Housekeeping. Lisboa: Lidel Edições Técnicas.
Anupindi, R., Chopra, S., Deshmukh, D., Van Mieghem, J. & Zemel, E. (2006). Managing Business Process Flows: Principles of Operations Management. NJ: Pearson Prentice Hall.
Bardi, J. (2010). Hotel Front Office Management. NY: Wiley & Sons.
Jones, A. (2010). Professional Management of Housekeeping Operations. LV: Wiley & Sons.
