In the context of the degrees covered by this curricular unit, the main aim of this UC is to equip students with the knowledge and importance of entrepreneurship in the social and business context, namely its understanding and that of Business Management in a global way and its importance in organizational contexts, at an economic, social and political level in environments of institutional and organizational change, as well as its role in the areas of Social Responsibility and Sustainability.
Semestral
S1 - Historical Evolution of the Concept
S2 - Creativity and Innovation
S3 - Entrepreneurship Forms: Intrapreneurship, Startup and Social
S4 - The Entrepreneur: Characteristics and Motivations
S5 - The need for innovation in the global market
S6 - From idea to business - The golden circle
S7 - From the conceptualization to the materialization of the idea
S8 - The importance of the brand in entrepreneurial business
LG1 - The importance of Entrepreneurship in the business context.
LG2 - Distinguish the different types of entrepreneurships.
LG3 - Know the distinctive characteristics of the entrepreneur and his/her role in the creation of the organizational culture.
LG4 - Identify the stages of the creative process in entrepreneurship; idea - opportunity - business. LG5 - Initial steps for the creation of a business/product: Creative process, Conceptualization of the idea and Materialization of the idea.
Mandatory
The sessions will be a combination of theoretical and practical classes, with a strong active practice component.
Português
Não
Brochado, Ana. et. al. (2013). Gestão e Estratégia - Desafios da Globalização. Lisboa: Escolar Editora (ISBN: 978-972-592-382-5).
Carvalhinho, L. & Pereira, E. (2023). Desporto, Natureza e Turismo – Tendências, Inovação e Sustentabilidade. Quântica Editora. ISBN: 9789899177161
Correia, A., Lopes, J. D. & Portugal, M. (Eds.), International Case Studies in Innovation and Entrepreneurship in Tourism. Routledge. ISBN: 9781032487953
Portugal, M. N. (2017). Empreendedorismo - Gestão Estratégica (2ª Edição). Lisboa: Escolar Editora (ISBN: 978-972-592-520-1)
Sarkar, Soumodip. (2014). Empreendedorismo e Inovação. Lisboa: Escolar Editora - 2ª Edição (ISBN: 978-972-592-406-8)
Siqueira, K. S. (2022). Turismo, Gastronomia e Inovação – Uma receita de sucesso.. DOI: 10.37885/220609221
